Sassy & Boo was established by Alison Townshend in Bath in 2005 and was quickly followed by more store openings in Tetbury, Chipping Sodbury, Malmesbury, Woodstock, Bradford on Avon, Frome, and Cirencester, along with a small Luella store in Winchcombe, Gloucestershire.
As well as selling the full Luella collection, Sassy & Boo also sells a range of guest brands including Saint Tropez, Sugarhill Brighton, Yas, Culture, One Season, Neon Starfish, Great Plains, Cream, Sandwich, Jayley, Robell, Ana Montana, and One Hundred Stars. This is complemented by various footwear and accessory brands throughout the year, with an often eclectic and diverse choice of one-off pieces as a result of Alison’s buying trips to Europe, India, Bali, and the Far East.
Everything a Sassy lady needs can be found in one of Alison’s stores.
